Holoride is a company that offers an in-vehicle virtual reality (VR) experience for passengers in autonomous vehicles. The company was founded in 2018 with the goal of creating immersive, interactive VR content that can be enjoyed during long car rides. The idea behind Holoride is to make the time spent in a car more enjoyable, especially for people who are traveling long distances or who are stuck in traffic. To use Holoride’s VR experience, passengers would need to wear a VR headset and would be able to choose from a variety of VR content, including games, movies, and other interactive experiences.
The startup Holoride, which has the support of Audi, is prepared to introduce its in-car virtual reality entertainment system to the general public.
A device about the size of a smart speaker that can be retrofitted into any vehicle to make it VR ready was unveiled by the company on Wednesday at CES 2023 in Las Vegas. A company that has relied on alliances with automakers for its expansion has reached a turning point with the release of the product.
The in-car VR technology from Holoride is currently only offered in a select group of Audi vehicles from the 2022 model year and later. If customers choose to pay the $799 for the package, this new product would significantly increase its market reach.
The retrofit pack attaches to a vehicle’s windscreen using suction cups and weighs less than half a pound. The hardware comes with a USB-C to USB-A cord that plugs into the car and a lithium-ion battery that operates for 14 hours on a single charge. Two passengers can use holoride at once in the car by connecting up to two headsets at once to the holoride retrofit.
The retrofit hardware, the HTC VIVE Flow headset, a one-year subscription to the holoride platform, and a safety strap are all included in the package. For $199, the holoride retrofit can also be purchased separately.
“The introduction of our holoride retrofit marks the beginning of a new era for holoride. Our goal of providing a manufacturer-neutral entry point into the “Motorverse” has finally been realised, according to Holoride CEO and co-founder Nils Wollny. Every new ride serves as the model for your upcoming immersive adventure in holoride’s adaptive virtual experiences, which are now accessible from any vehicle.
Holoride retrofit operates in a manner akin to its current technology. Bluetooth is used to connect the product to a VR headset. The software from Holoride uses a vehicle’s location and movement data. To avoid motion sickness, the virtual reality content is synced in real time with the movements of the vehicle.
The company also revealed an update to its VR catalogue, which now features games like Cloudbreakers: Leaving Haven from Schell Games and Superconductor, a studio founded by the Russo Brothers, as well as educational apps like Einstein Brain Trainer. According to a report from Holoride, subscribers now have access to the new game Pixel Ripped 1995: On the Road (PEGI7) from the ARVORE studio. A custom web browser and an Android screen mirroring feature are also part of the complete lineup.
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